Comfort & Protect: Product Information on Home Care Packaging
Comfort & Protect in home care centers around trust.
In the age of uncertainty around viruses, bacteria, and other harmful germs, consumers want to know the products they are using are effective. A product’s packaging is the first opportunity to showcase information about the product, visually communicate science-backed claims and reassure consumers of the product’s performance. Features that build trust through safety, offer convenience, and communicate brand transparently with the consumer are key.
Science-Backed Claims
Natural ingredients are still relevant, but they must be equally tough on germs. Claims still need to be backed by science to gain consumers’ trust. Brands are making the communication on their packaging clear that products are not only natural and safe, but also informing the consumer that their product will get the job done effectively.
Child-Resistant (CR) Features
Consumers are cleaning more frequently, which means more interaction with potentially harmful types of products. Childproof features can be leveraged across product types and packaging formats to provide the ultimate security and peace of mind.
Effortless Application
A clean home provides consumers peace of mind, and products that streamline the cleaning process is a welcome convenience and can influence purchasing decisions. This way, consumers can go on with their day while the product does all the work.
For more information on the best practices for putting product information and additional information on all the packaging options & solutions for home care, email us at marketing@tricorbraun.com.
Sources:
The Ebco
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