Press Release

Date: January 12, 2016

TricorBraun’s Chief Creative Officer Craig Sawicki Will Address Aesthetic and Functional Package Design at WestPack

Suzanne Fenton 
Vice President, Brand Marketing

For Immediate Release

St. Louis MO – Craig Sawicki, Executive Vice President and Chief Creative Officer of TricorBraun, one of the world’s leading providers of rigid packaging and components, will present at WestPack 2016.


Sawicki, a veteran of 35 years in packaging design and development, is a frequent presenter at industry trade show and conferences. At WestPack he will participate in a panel discussion entitled “Packaging Design for Aesthetic and Functional Appeal” taking place on February 10 at 10:00am.

The panel will address such topics as what today’s on-the-go consumer is looking for in packaging convenience, which dispensing methods are the most popular with today’s consumers and how to incorporate travel size products into current business strategy and product lines without taking on additional costs. Other panel members will include its Chairman, Rob Wallace, Brand Advocate for Best of Breed Branding Consortium; Jill Aloia, Creative Director, Package Design, Stila Cosmetics; Sheri Koetting, Chief Strategist & Co-Founder, MSLK; and Chris Tilton, Chief Technology Officer, Smart Planet Technologies.

TricorBraun ( helps bring customers’ new and existing products to market efficiently as one of the packaging industry’s largest suppliers of glass and plastic containers, closures, dispensers and tubes from over 40 locations throughout North America and internationally from London, England: Guangzhou, China; Hong Kong, and Mumbai, India. The award-winning Design & Engineering Center gives our customers forward-thinking service based on consumer insight, understanding of the markets and creative solutions. In addition, advisory services range from preliminary planning, manufacturing oversight to an array of innovative warehousing and logistics programs.

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