Press Release

Date: February 10, 2012

TricorBraun Wins World Beverage Competition Awards

by Michael L. Drohlich

TricorBraun and its customers, New Artisan Spirits and Square One Organic Vodka, won the Gold and Bronze Awards, respectively, in the World Beverage Competition Spirits Packaging category.

TricorBraun, one of the world’s largest suppliers of jars, bottles and other rigid packaging components, sourced bottles for both companies.


Buildings from world-famous skylines provided the inspiration for Don Short of New Artisan Spirits for the ROXOR custom-designed 750 ml bottle that is made with cosmetic grade super flint glass. TricorBraun designed the 33-400 custom light-weight polypropylene continuous thread closure that is embossed with the spirit’s name. A flat, window-pane relief designed at the bottle’s waist serves as a grip and provides a space for the two-pass silkscreen label. The bottle’s parting-line is placed on a diagonal so it cannot be seen across the face.

The Square One bottle is designed as an elegant rectangle with unmistakable square, sharp shoulders, and the glass is embossed with the Square One logo. The 750 ml bottle is made with cosmetic grade flint glass and uses a bar-top finish. Its natural legacy includes organic, American-grown rye. The forward-facing label is a paper-free blend of bamboo pulp, sugarcane and cotton. The side labels use a corn-based transparent film and soy ink is utilized exclusively.

The World Beverage Competition considered entries in 22 categories from more than 30 countries. With more than 10,000 entries, it is recognized as one of largest and most prestigious competitions.

TricorBraun ( is one of the world’s leading suppliers of packaging. It has more than 40 offices in the United States, Canada, Mexico and Asia.

ROXOR was conceived by New Artisan Spirits, Houston, Texas and Square One Organic Vodka was developed by Square One Organic Spirits, LLC, Novato, CA.

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