Press Release

Date: March 13, 2014

New Packaging For “High Speed” Customers

TricorBraun executive VP explains how to win the race


For Immediate Release

America’s fast-paced culture continues to revolutionize consumer packaging.

The strategies that keep packaging ahead of purchasers’ high speed lifestyles will be presented at the Global Food and Beverage Packaging Summit by Craig Sawicki, TricorBraun executive vice president and chief creative officer. TricorBraun is one of North America’s largest suppliers of rigid packaging and components.

The conference will be at the Chicago Hyatt Regency July 16-17.

Mr. Sawicki’s presentation will cover:

  • “The Express Train Family” Demographics of the new American family
  • “Lifestyle Packaging” Daily-life consumer changes that alter packaging
  • “Build a Better Box” Design and manufacture packages that support consumers
  • “Keep your Package in the Game” Spot trends to keep packaging relevant.

TricorBraun’s ( primary focus is on designing, sourcing and supplying rigid packaging and components for personal care; cosmetics; healthcare; food and beverages; as well as industrial and household chemicals. The company has more than 40 offices globally.

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