Press Release

Date: August 30, 2017

TricorBraun Issues Statement On The Wine Packaging Industry; Company Commits To New ‘WinePak Promise’

Suzanne Fenton, Vice President, Brand Marketing | 314-983-2010

For immediate release

St. Louis, Missouri – August 30, 2017 – 


TricorBraun WinePak, North America's leading wine bottle distributor, has issued the following statement in conjunction with the evolution of the wine packaging industry, according to Andrew Bottene, Senior Vice President:

For the past 35 years, TricorBraun WinePak has been a driving force in the wine packaging industry. Today, as our industry shifts and global competition impacts product quality, pricing and availability—we recognize that many of our customers face confusing questions. “Who should I buy from?” and “Should I simply opt for the lowest price?” become real decisions. For TricorBraun WinePak, these shifts provide an opportunity to reaffirm our unique and long-standing position in the wine packaging industry.

Today, we commit our company and our future to a new, WinePak Promise:


The WinePak Promise

Our commitment to quality and convenience is this:
We pledge to you that your order will arrive on time and precisely as you ordered it. 

We choose not simply to be a distributor of products, but a supplier of value. To provide expertise on the full-spectrum of wine packaging issues, not just the bottle. Never biased toward one product, or one set of products — we focus on the right solution, not simply the next sale.

Here we balance our growing size with personalized service. And recognize that while our industry will change, our promise never will.

This is our purpose; this is our promise. This, is WinePak.


Put simply, we stand behind our work. Much more than a promotional effort, the WinePak Promise represents an operational commitment from every single person in our organization.

As our industry’s leading wine bottle distributor, we continue to find new ways to provide value: ultimately focused on those efforts that deliver unique, custom packaging solutions for our many customers.

TricorBraun WinePak stands as the best source for quality domestic and imported bottles in the wine and spirits packaging business — in the most popular styles and colors. To ensure consistent performance, TricorBraun WinePak also supplies an array of dependable closures and capsules.

We firmly believe that we are the future of the wine packaging industry.

“From us, our customers can get everything they need, when they need it,” said Bottene. “That’s the essence of our business, our customer service commitment and our new promise.”

TricorBraun WinePak has sales of more than $150 million and its Fairfield, California, facility features more than 360,000 square feet of warehouse space and a $2-million auto repacking system. The company has additional warehousing space throughout the major wine growing regions in America and Canada.



About TricorBraun WinePak

TricorBraun WinePak is the largest wine bottle distributor in North America and a subsidiary of TricorBraun. With more than 115 years of experience, TricorBraun is one of the world’s leading suppliers of bottles, jars and other rigid packaging components with annual sales approaching $1 billion and more than 41 locations in the United States, Canada, Mexico, Asia and Europe.

For more information, please contact Suzie Fenton, CPP, Fellow, Vice President, Brand Marketing at TricorBraun, at 314-983-2010, or at


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