Date: December 16, 2016
TricorBraun’s Two WorldStar Packaging Awards Bring Total to 17 Packaging Awards in 2016
Suzanne Fenton, Vice President, Brand Marketing
For immediate release
ST. LOUIS, Missouri – Two innovative rigid packages on which TricorBraun worked closely with customers to make their designs a reality have won awards in the 2017 WorldStar Packaging Competition, bringing the total number these packages have won to three apiece. The awards are for SmartMouth Mouthwash in the Medical/Pharmaceutical Category, and for Arta Tequila in the Beverage Category.
This year, judging took place in Vienna, Austria, on November 17th. Representatives from 21 packaging associations and the World Packaging Organization judged 292 packaging project entries from 35 countries. As a WorldStar winner, TricorBraun will be formally honored at an awards presentations ceremony and gala dinner held on Thursday, 4 May, 2017.
SmartMouth Mouthwash is a product that consists of two solutions that cannot be mixed together prior to use. TricorBraun took an innovative bottle design by Nottingham Spirk which improved upon the previous packaging that required two bottles, two closures, two pumps and a dosage cup and was able to engineer and source the many working parts of the new packaging. The new dual-spout bottle design simplified the dispensing system, greatly reduced the amount of packaging material, and accomplished the challenge of preventing early product activation by keeping the two solutions separated until time of use.
For Arta Tequila, TricorBraun was able to take their challenging design idea of a unique and complex triangular-shaped bottle and make it a reality. Three years in the making, the custom 750ml bottle features both embossed and debossed customer logo-shaped triangles, while the bottle’s decorations consist of both screened and pressure sensitive labels.
To be considered for the World Packaging Organization’s WorldStar packaging awards, a package must have already garnered recognition in a national competition. An expert panel of judges then compares those winners to similar packages from around the world and the best of them are awarded the WorldStar.
TricorBraun (www.tricorbraun.com) helps bring customers’ new and existing products to market efficiently as one of the packaging industry’s largest suppliers of glass and plastic containers, closures, dispensers and tubes from over 40 locations throughout North America and internationally from London, England: Guangzhou, China; Hong Kong, and Mumbai, India. The award-winning Design & Innovation center gives our customers forward-thinking service based on consumer insight, understanding of the markets and creative solutions. In addition, advisory services range from preliminary planning, manufacturing oversight to an array of innovative warehousing and logistics programs.