Press Release

Date: August 27, 2013

No Upset At TB Design & Innovation, Group Wins National Award For Di-Gel

by Michael Drohlich

TricorBraun Design and Innovation has won a 2013 Graphic Design USA award for Di-Gel Antacid. The award was received in the packaging category’s New Consumer Product Group.


Brand differentiation was the goal in designing the winning bottle and a deft ergonomic shape provided the solution. An oval bottle with indented sidewalls, featuring an embossed Di-Gel, separated the brand from competitors, made the bottle easier to handle and won the national award.

TricorBraun Design and Innovation is part of TricorBraun (, one of North American’s largest provider of bottles, jars and rigid packaging components.The company’s primary focus is designing, sourcing and supplying rigid packaging for personal care; cosmetics; healthcare; food and beverages; as well as industrial and household chemicals.It has more than 40 offices globally and has one of the largest inventories of rigid packaging components worldwide.

The American Graphic Design Awards attracts entries from the entire graphic arts industry including advertising agencies, design firms and publishers. The competition embraces all aspects of design ranging from corporate annual reports and packaging to internet and interactive design.

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