Convenience & Sustainability Collide
After taking a back seat to safety, sustainability initiatives have emerged stronger than ever. Consumers now see sustainable choices as a personal responsibility, and they demand the same of their favorite brands. Formats and packages have adapted to provide an eco-friendly product with the same convenient experience. The meaning of convenience is also evolving. While ease and accessibility are expected, consumers also desire personalization. We examine six ways the collision of these two trends have presented in consumer packaged goods.